MARLOW & SONS, 2004
Design and Illustration by Derick Holt
Marlow & Sons was conceived, by the owners, around the story of the fictional Marlow family which immigrated from Europe to Brooklyn at the turn of the century. The design was influenced by period ornament, typography and, honestly, the spirit of Mateo Bologna’s Balthazar identity. I took on the pigeon as a sort of underdog icon, often seen as a pest but actually an attractive bird. Southside Williamsburg has changed significantly, but back when Marlow opened there was a seedy bodega around the corner which always had chickens out front, which I have reason to believe were used for cock fighting. That combined with the makeshift slaughterhouses on the street that the Hasidic people used for ritualistic chicken slaughter explains the chickens on the postcard.
